Finding a Brilliant Copywriter

How to Find a Real Copywriter


If you're interested to make money online, you're going to have to have a website. That website must be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some are crazily gifted. Some, on the other hand, have no talent but are trying their hand at copywriting as someone told them that online writing would be simple. The following are a few ways to help you tell the good from the bad.

Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are putting up? Take note of the copy used on this web site too. If you find several errors, this is a terrible sign.

Do you react well while you go over the web copy on the writer's website? This involves more than simply noting grammar and spelling errors. Does the text cause you to feel any sort of emotional response? Does the copy make you like the writer? Does it make you feel like you wish to discover more about the writer and keep reading? Does the copy make you feel like you should hire the writer right away? Does it make you want to run the other way? Does it cause you to be inflamed? These are all important reactions and you must heed to them.

Carry out some more background search on the copywriter. Look for reviews for the writer on unbiased websites and forums. It is likely that the only reviews on the copywriter's website are going to be good ones. Do a search for the copywriter's name to see if imp source any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials deserve special attention. You should also request the copywriter for a few references. Be sure that you follow up and really get a hold of those references and ask for an honest opinion from them.

It is important to actually read any samples provided to you by the writer. Ask for additional samples than are available on the writer's website. This is especially vital if the copywriter is claiming to be an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly unclear, you better find someone else.

There are a number of different ways to discover if a copywriter is worth spending your money. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.

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